21 Steve Case
史蒂夫·凯斯，独辟蹊径的奇迹创造者

名人标签

01 Steve Case is an American entrepreneur, investor, and businessman best known as the co-founder and former chief executive officer and chairman of America Online (AOL).

史蒂夫·凯斯是美国商人、企业家，更为人知的身份是美国在线（前任）首席执行官与董事长。

02 Steve Case is also a frequent guest on CNBC's Squawk Box, to discuss his venture capital investments, initiatives to spur high growth entrepreneurship and job creation in the U.S.

史蒂夫·凯斯是CNBC商业新闻的《财经论谈》节目的座上宾，在节目中他谈论过他在启动美国的合作伙伴关系方面做出的努力以及为人们提供更多的创业机会和就业机会。

了解他/她多少

Personal life

Case was born and grew up in Honolulu, Hawaii. Case graduated from Williams College in Williamstown, Massachusetts in 1980 with a degree in political science.

In 1985, Case married Joanne Barker whom he had met while attending Williams College. The couple had three children and divorced in 1996. Two years later, he married former AOL executive Jean Villanueva in a ceremony（典礼）officiated by the Rev. Billy Graham.

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史蒂夫·凯斯的童年时代是在夏威夷的火奴鲁鲁度过的。在中学和大学，凯斯并不是成绩优秀的学生。他先后有两次婚姻，第一次婚姻有10年之久，之后他与美国在线公司的前任高管结婚。

Career

He worked as an assistant brands manager at Procter & Gamble for 2 years. In 1982 he joined Pizza Hut Inc. , serving as manager of new pizza marketing. In 1985 Quantum Computer Services, an online services company, hired（雇用）Case as vice president of marketing. Kimsey groomed Case to become chairman and CEO when Kimsey retired, and the transition（过渡时期）formally took place in 1991. As part of the changes that gave birth to Quantum, Case changed the company's strategy（策略）, creating an online service called Quantum Link.In 1991 he changed the company name to America Online and merged the Apple and PC services under the AOL name. After a decade（十年）of quick growth, AOL merged with media giant Time Warner in 2001, creating one of the world's largest media, entertainment and communications companies.

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大学毕业后，凯斯曾先后供职于宝洁公司和百事公司；1983年加入量子电脑服务公司，12年后执掌帅印并更名为美国在线公司；在他的带领下，美国在线公司从1992年一个市场占有率仅为10%的不起眼的小公司一跃成为1998年在一个10倍大的市场上占有50%份额的庞大帝国。2000年1月，凯斯宣布了一项在当时看来世界上最大的合并计划：美国在线要与传媒巨头时代华纳（Time Warner）进行价值1830亿美元的合并。

妙语连珠

The first of the P's is people. No matter what you do in life, your ability to succeed will be largely dependent on your ability to work with people. Indeed, it has often been said that what you do is less important than whom you do it with-that the people you surround（围绕）yourself with, whether a spouse, or friends, or co-workers, will ultimately be the principal determinant（决定性的）of the course your life will take.

The second P is passion. There are a lot of things each of us is interested in, but few things that we are really passionate about. I'd urge you to focus on the things that you are passionate（热情的）about-that you get excited thinking about and talking about-as those are the opportunities you should organize your life around. Frankly, I got lucky. I became passionate about the Internet more than 30 years ago, when I was a senior at Williams College in Massachusetts. I read a book by a futurist, Alvin Toffler, called the third wave, which talked about the idea of the Internet. At the time, nobody was online-indeed, the personal computer had not yet been popularized, and the World Wide Web was more than a decade away from being created. But there was something in the idea of a digital revolution that really captivated（迷住）me.

The failure of Gameline taught me the importance of the third P, perseverance. As Game line struggled, most people-including my parents-suggested I put aside my entrepreneurial impulses（冲动）and passion and got back onto a more normal career path. But I stuck with it, as I believed that someday, somehow, the internet would change the world.

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要学着做一个进攻者。进攻者往往比较大胆、有创新想法，尝试着破坏现状并引进更好的方式。我们需要跳出盒子想问题，有好奇心，并愿意承担风险。他的“3P”理论让人有振聋发聩之感。