Social data (structured and unstructured)

Social connection of an enterprise nowadays is quite crucial, and even though enterprise data doesn’t live in social sites, it does have rich information fed by the real customer on enterprise business and its services.

Comments and suggestions on these special sites can indeed be used to reinvent the way enterprises do business and interact with the customers.

Comments in these social sites can damage the reputation and brand of an enterprise if no due diligence in taken on these comments from customers. The enterprise takes these social sites really seriously nowadays, because of which even though it doesn't have enterprise data, it does have customer reviews and comments, which, in a way, show how customer perceive the brand.

Because of this nature, I would like to classify this data also as enterprise data fed in by non-enterprise users. Its very important to take care of the fourth V, namely veracity in big data while analyzing this data as there are people out there who want to use these just as channels to get some undue advantages while dealing with the enterprise in the process of the business.
Another way of categorizing enterprise data is by the way the data is finally getting stored. Let's see this categorization in more detail in the following section.