Abstract

Based on his long-time studies of corporate strategies and rich consulting experience，the author sets forth the main content of the overall strategy，business strategy and functional strategy of the enterprises by analyzing the external environment and internal conditions of enterprises，and puts forward a clear，practical and open logical system by taking the organization，implementation and control of the enterprise operation strategy as the main theoretical framework.

The book is divided into twelve chapters，including the introduction，the external environment and internal conditions of enterprises，enterprise development strategy，enterprise competitive strategy，enterprise product strategy，enterprise pricing strategy，product quality strategy，corporate financial strategy，corporate science and technology strategy and human resources strategy，corporate culture strategy，multinational management strategy，as well as the organization，implementation and control of the enterprise operation strategy.

Approaching corporate strategies studies not only on foreign theories but on the practices of management of enterprise operation in China，this book aims to guide the enterprise operation practices of Chinese enterprises as well as facilitate its learners.