Exercises

1.Please translate the following phrases into English.

商务模式

战略目标

收益来源

核心竞争力

交易费

虚拟商城

旗帜广告

互联网商务战略

知识产权

反向拍卖

关键成功因素

战略目标

许多相互竞争的因素

2.Please translate the following phrases into Chinese.

spell out

the intermediary role

give rise to new kinds of business models

virtual community

the viability of e-business initiatives

direct marketing

contextual advertising

click and mortar

consumption habits

affiliate model

3.Please translate the following sentences into Chinese.

（1）During the usability test，each individual should view the site alone to avoid contamination.

（2）As broadband adoption increases，concerns about whether user will wait for Web sites to load become less relevant.

（3）For instance，my search could be limited to products at the site posted in the last year.Consequently，the search engine would do the work for me of filtering out the press releases and other less relevant pages.

（4）One common mistake that disrupts the transparency of a site is to list products by their model numbers.

（5）The availability of navigational tools for compiling and sorting information has positive effects on consumers attitudes，regardless of whether the user has visited the site to browse or to search.