Increasing of Consumption Rate and Upgrading of Consumption Structure

Since the founding of PRC, with the rapid growth of residents' income, the life of urban and rural residents in Shaanxi has undergone earth-shaking changes, achieving marked increase of spending power and gradual optimization of consumption structure. In 2019, the province's per capita consumption expenditure of urban residents was 23514 RMB, more than 80 times increase over 1978. For rural residents, it reached 10935 RMB, an increase of more than 70 times over 1978. The consumption structure has been upgraded. Food consumption has achieved a leapfrog from"food and clothing" to "healthy diet";clothing consumption has changed from single style and dull color to beautiful and fashionable style and emphasis on quality and brand; Residence consumption has marked increase;transportation and communications have been upgraded; durable consumer goods have improved in quantity and quality; health care awareness has been enhanced; and spiritual demand has been growing.