2.12 Chapter Summary

This chapter explained the MICE industry in general and its development in different aspects such as environment, social status, economy, and trade. A synopsis of the current Chinese MICE situation was offered, along with a general framework of the country's MICE development strategy. A brief discussion of Chinese MICE development limits was evaluated, and the country's internal competitiveness in the MICE industry explained. The approach to explaining residents' perceptions of Chinese MICE industry was also discussed.